The newest tourism ad campaign of the Philippines, released to coincide with the 119th celebration of Independence Day, is entitled “Sights.” This, according to the Department of Tourism (DoT), is a call to action (“Experience the Philippines“) under the bigger It’s More Fun of the Philippines. The video ends with the quote “Life Feels Better When With Filipinos.” To recall, when the tagline/ad campaign It’s More Fun of the Philippines was released, it was criticized for being subpar to the old one (“WoW Philippines”) and is purportedly a copycat of another country’s old campaign. The same criticisms are being thrown against the “Sights” campaign. Watch the video and tell us what you think.
Video and screengrab from the DoT youtube page.